Tunturi is a key player in the rapid developing worldwide market for fitness equipment and wellness. As the proud owner of well known brands such as Tunturi® Platinum PRO, Tunturi® Pure, Tunturi ®GO and Bruce Lee Fitness.
Tunturi’s® rich history started way back in the year 1922 in Turku, Finland. The name Tunturi is quite unusual, but it is the Finnish word for “Highland”.
It was from this technology and expertise gained from bicycle production that Tunturi® went on to invest strongly in fitness equipment product development.
Tunturi® recognized the importance of healthy living and fitness as an important basis for the future.
In the 1970s, Tunturi® became recognized internationally as an international producer of fitness equipment. With the success of its fitness equipment, Tunturi® became a strong and internationally oriented organization. The Tunturi® brand was at that point being sold all over the world. In the 1990s, an important strategic decision was made to focus on the production of Tunturi® fitness products and Tunturi® cycles. This decision was important for the further development of the brand. Tunturi® is now a well-known concept in Scandinavian countries and Tunturi® trainers are sold in over 40 countries all over the world.
Strong local presence
Tunturi® New Fitness is responsible for strategy, business development and the coordination of marketing, product and service development, production planning, purchasing and in- and outsourcing.
